Surface Finishing
Reverse UV
Matte ink with glossy unprinted areas, making patterns appear to float in shine against a matte field.
What it is
Reverse UV prints a matte varnish over the artwork while leaving selected areas unprinted, so those areas take a high gloss from the underlying coating. The result is a striking contrast where glossy patterns appear to float against a matte background. It is a sophisticated look used on luxury cartons and cards, and each project is reviewed to confirm the coating interaction.
How it looks
Glossy patterns emerging from a matte field with strong depth contrast.
How it feels
Gloss areas sit slightly proud of the matte surround.
Verified media pending
A media slot—not a fabricated factory image.
Add ZKPACKS sample close-ups, before/after comparisons or verified production media when source and process attribution are confirmed.
Suitable materials
- Coated SBS paperboard
- Art paper
- Gloss laminated board
Suitable packaging types
- Luxury folding cartons
- Cosmetic packaging
- Premium paper cards
- Gift boxes
Recommended combinations
- Reverse UV with hot foil stamping
- Reverse UV with embossed logo areas
- Reverse UV patterns on dark brand panels
Artwork requirements
- Separate layers for the matte field and the gloss-negative pattern
- Reverse areas kept away from creases and folds
- Bleed through any area reaching the trim edge
- Sample approval before production
Limitations
- — The effect depends on precise coating chemistry and needs project review
- — Patterns should stay clear of heavy fold and crease lines
- — Very fine reverse detail can be lost at small sizes
Production risks
- — Gloss bleeding into the matte areas if coating registration drifts
- — Inconsistent matte coverage on textured stock
- — Interaction between the matte varnish and the gloss base needs sample confirmation
Sustainability considerations
Reverse UV adds matte and gloss coatings, so recyclability is subject to material specification, local collection infrastructure and the coating coverage applied.
FAQ
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